So you’ve hired Saphera to create a new and amazing custom website for your business. You’re excited. You can’t wait. But… what now? What should you expect when getting a new Custom website?
At Saphera, our website development process is designed to ensure that we create a product that not only looks fantastic but also meets all of your business goals. Our approach involves a series of steps, some of which are iterative to ensure your complete satisfaction. In addition to creating your site, as a full-service software company, we also consider advanced needs such as integrating your website with any third-party platforms you might be using.
Whether you own an established brand or a new business just starting up, knowing exactly what you envision is the first thing we’ll address. Aesthetics play a significant role in a site’s appeal, and we need to understand your preferences before diving into the details. Are you looking for something posh and elegant, humorous, or rustic to represent your woodworking brand? If you’re unsure, don’t worry. We provide samples and ideas to help you decide on a direction that aligns perfectly with your vision.
This is where we might present a mood board to capture the overall style and aesthetic direction of your website. A mood board is a collection of images, colors, typography, and design elements that convey the overall style and aesthetic of the website. It helps us establish the visual direction and ensures that the design reflects the brand’s personality.
The first step to developing a perfect custom website is understanding the requirements. Every website has unique goals, and identifying these is crucial. We’ll ask questions like:
By addressing these questions, we tailor our design approach to meet your specific needs and ensure that your site outperforms others in your industry.
This is an informal information exchange where you share everything you have related to your brand, and we sort through the content to what what’s available. This might include logos, high-quality photos, testimonials, or other assets. If needed, we can arrange for professional photography or licence stock images to ensure your site looks its best.
Wireframes are created at this stage to provide a clear visual guide for the layout and structure of your website. Wireframes are simple, black-and-white layouts that outline the structure and functionality of the website without focusing on design details. They help in visualizing the placement of elements like headers, footers, navigation menus, and content sections.
This is where we start planning the structure and components of your site. Based on our understanding of your business and goals, we’ll decide on the essential elements such as service listings, image galleries, testimonials, staff pages, and social media integration. We’ll lay out the basic design of your site, creating a roadmap for development. After this, we develop the first draft or mockup of your site.
By now, we’ve gathered all the information needed to create a preliminary design of your website, called a mockup. This is the first draft that incorporates your brand’s aesthetics, your business goals, and our expertise in user experience and design. You’ll review the mockup and provide feedback. We’ll make any necessary adjustments until you’re completely satisfied before moving on to the actual site development.
Once the mockup is approved, we convert it into a functional website. This involves building out the menus and various sections and publishing them in a private environment for your review. At this stage, the site will have placeholder content and stock images, which will be replaced in the next step.
In this stage, we replace placeholder content with your actual images and text. We work closely with you to ensure that all the content accurately represents your brand and meets your business goals. High-quality images and well-crafted content are crucial for engaging visitors and achieving your website’s objectives.
After finalizing the content and ensuring everything is in place, we’re ready to launch your website. We conduct thorough testing to make sure everything works perfectly, from links to forms to loading speeds. Once we’re confident that your site is ready, we’ll publish it live for the world to see.
Launching your website is just the beginning. We implement SEO strategies to improve your site’s visibility on search engines and set up analytics to track performance. Based on the data collected, we make ongoing improvements to ensure your site continues to meet your business goals and adapt to changing market conditions.
It’s important to understad what to expect when getting a custom website. The process involves several steps, each designed to ensure the final product meets your specific needs and goals. By working closely with you throughout the process, we ensure that your new website not only looks great but also drives business success. If you’re ready to start your custom website project, contact us at Saphera today.