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How We Help Small Businesses Succeed Online

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We understand that running a small business is a huge undertaking—we’re business owners too! Your time is spread thin simply running your business, leaving little room to update your website, add fresh content, optimize your search engine rankings, or gather those crucial testimonials. That’s where we come in.

At Saphera, our mission is to help our customers succeed online with the least amount of friction possible. We offer personalized, friendly, and expert support, whether you’re looking for a new website, need to outperform your competitors, or simply need someone to bounce ideas off of.

Custom Website Development

A strong online presence starts with a well-designed website. We specialize in creating custom websites, but we go above and beyond. We get to know your business, your brand, and the competition you face. If you’re a small local shop, your site will need different considerations than a site that needs country-wide or global exposure. Your design needs to reflect not only your brand but also your target audience. Will your site be image-rich, enticing users to purchase delectable desserts, or are you catering to a rugged fitness community?

From initial design concepts to final implementation, we guide you through every nook and cranny of what needs to be done. We don’t just launch a site; we create the perfect online presence.

To find out more, check out our article on what to expect when creating a website with Saphera.

SEO Services

Search Engine Optimization (SEO) is essential for driving traffic to your website. Most small business owners know they need traffic but aren’t sure how to get it. We could list all the various services we provide, how we use tools to identify traffic trends, analyze data, and so on, but as a small business owner, you don’t have time for that.

Instead, we provide you with simple tasks that you can do when you have time. No pressure. We check in weekly or monthly to help keep the ball rolling and provide reports that show our progress (and your growth). Our services are sophisticated, but it’s our job to hide complexities from our clients and deliver simple, effective results.

Website Security

Security is a top priority for any business operating online. We’ve got you covered. We offer monthly managed services that grow with your business, including:

  • Regular backups of your site and data to keep your changes safe
  • Monthly server and software updates to ensure your site is up-to-date
  • Regular checks of security patches and certificates
  • Sophisticated tools for automatic blocking of malicious traffic to your site
  • Enhanced firewalls to block all but allowed traffic from approved sources
  • Protection from malware and hacking through SSL certificates
  • Continuous monitoring and notification services

Consulting and Hand-Holding

We offer much more than website development. We’re here to provide advice and insights into your business. Whether you’re starting up and know next to nothing about launching a website, or you’re a well-established business needing to integrate with an inventory system, we’re here to help every step of the way. We offer consulting services to get you started and guide you through the adventure of growing your business.

Marketing Strategies

Effective marketing is key to growing your small business. We not only help implement marketing strategies; we help you understand them. We explain which social platforms are best for your business and provide tailored advice on where to allocate your marketing budget. We listen, answer questions, and design a strategy that will bring you results quickly and at a pace that’s comfortable for you.

Ongoing Support and Maintenance

Our support doesn’t end once your website is live. We offer ongoing maintenance services to ensure your website continues to perform well over time. We analyze, monitor, and support to make sure the ideas we put in place a year ago still apply today. Things change quickly—traffic grows, businesses expand. We keep a finger on the pulse of your business and reach out whenever we feel that something needs your attention. We’re committed to helping your online presence stay strong today and years from now.

Success Stories

We’re incredibly proud of the successes our clients have achieved and love showcasing their stories whenever we can. One such example is Den Athletics, which grew from a small private fitness club to Durham’s premium CrossFit gym.